Representation

In an industry defined by relationships, trust, and visibility, presence matters — and presence at the right events can be transformational.

For more than 15 years, I’ve attended and represented businesses at the world’s most influential trade shows and industry gatherings, helping tours, activities, and attractions amplify their reach, build strategic partnerships, and unlock commercial opportunities that simply don’t materialise behind a screen.

From London to Berlin, Buenos Aires to Singapore, these global events act as the true crossroads of the travel ecosystem: buyers, operators, wholesalers, technology partners, destinations, OTAs, and media all converge for a short window of highly concentrated opportunity.

But being there isn’t enough.

What truly drives value is how you show up — the conversations you lead, the credibility you bring to the table, the narrative you shape around your product, and the discipline of follow-through that turns introductions into revenue-generating partnerships.

I’m widely recognised as an overachiever at trade shows, consistently delivering 50+ high-quality meetings per event, often extending well beyond official schedules to include after-hours gatherings, private introductions, and strategic partner sessions where real decisions are made and relationships are deepened.

That level of engagement isn’t accidental. It’s the result of deep industry knowledge, an established global network, and a deliberate, commercial-first approach to representation.

That’s where expert representation makes the difference.

Over the last decade and a half, I’ve attended almost every major travel and experience-industry event, including:

• WTM London

• ITB Berlin

• Fitur

• BTL Lisboa

• ITB Asia

• WTM Latin America

• Arabian Travel Market

• FIT Buenos Aires

• Arival Asia

• UK Inbound

• Arival Americas

• Travel Tech Asia

• Arival Europe

• TTG Travel Experience Rimini

• ASTA

• ETOA (multiple events)

• Stay Wyse Conference

• USTOA (multiple events)

• OTCP France

• Rendez-vous en France

• Expedia EXPLORE

• Travel and Adventure Show

• Gray Line Annual General Meeting

• WYSTC

…and many more.

This isn’t passive attendance. It’s active engagement, speaking with senior buyers and leaders, understanding product fit across markets, and positioning operators where they have the greatest commercial advantage.

For operators of tours, activities, and attractions, events are high-impact moments where:

• Decision-makers converge

• Market trends surface

• Competitive landscapes are reshaped

• Partnerships are accelerated

• Visibility and credibility are amplified

But to turn those fleeting days into lasting value requires more than a booth or a badge. It requires:

• Commercial insight — knowing who to prioritise, which conversations matter, and where genuine traction lies

• Strategic positioning — articulating your strengths in ways that resonate with buyers, OTAs, wholesalers, destinations, and media

• Relationship facilitation — translating introductions into meetings, proposals, and measurable outcomes

• Follow-through discipline — ensuring what’s started on the show floor continues long after the event closes

This is representation in its fullest sense: purposeful, outcome-focused, and tailored to the realities of tours, activities, and attractions.

When I represent you at an event or trade fair, I work as an extension of your commercial team. My role can include:

• Pre-event strategy and matchmaking

• Meeting curation with targeted buyers and partners

• On-site representation and narrative alignment

• Competitive benchmarking and market insight

• Post-event follow-through and pipeline momentum

• Every stage is geared toward measurable commercial impact — not just impressions or fleeting exposure.

My long history of event participation gives you a strategic edge:

• Institutional knowledge of how major events operate, who shows up, and how deals are most often initiated

• Contextual relevance, having seen how markets evolve, how buyer expectations shift, and how experience products can be differentiated

• Credibility and access, built over multiple cycles of event cycles, repeat meetings, and sustained networking

• This means fewer missed connections, more relevant conversations, and a clearer path from presence to commercial progress.

For many operators, trade shows are daunting — crowded calendars, complex matchmaking systems, and the pressure to justify time and expense. But when representation is intentional and commercially led, these events become growth accelerators — moments that amplify reputation, extend market access, and open doors that might otherwise stay closed.

That is the value I bring: turning presence into progress, visibility into relationships, and events into partnership-driven growth.